Whenever the Mid-Autumn Festival, whether it is business or personal will buy some presents, or customer appreciation, treat employees, or gifts of friends and relatives, the Mid-Autumn Festival has become the gift market real " gold records ". From the Mid-Autumn Festival there is a month's time, author discovery, whether shopping malls, supermarket or dealers, gift market prosperity. In addition to the traditional moon cake mid-autumn festival this year is still the " hero", a variety of tea wine has also become a gift market selling products, each big businessman exert all use all one's skill, to the fierce competition in the market to share a cup of a thick soup.
Recently, the author visited several large supermarkets found that, although the distance from the moon is still more than one month, but moon cake sales began to rise. Damai Chang invariably in the most prominent position to build moon promotional shelf, but promotion is bulk moon cake, a box of moon cakes have not listed. Bulk moon cake tastes are diverse, ham, egg yolk filling stuffing, shredded coconut stuffing have everything that one expects to find, look consumer see things in a blur.
The authors note, bulk moon cake with " a " as a unit, the price is in 2 yuan -5 yuan differ, in Jin moon cakes prices in more than 20 yuan per catty. In the Boxianglin a Huitong supermarket, was selected to moon cake Mr. Zhang told the author, home to eat if bulk moon cake tastes better, more affordable, fresh. The author in the circuit of the store, not found in a box of moon cakes. According to the introduction, in general, a box of moon cakes than bulk moon night time listed.
The author also noted, indoor several large bakery food stores, moon cake already listed. Good cake Jiang Hua manager tells the author: " bulk moon than boxed cakes listed first, bulk is mainly to meet the public taste, this year we have developed a new moon flowers and other flavors. Gift giving gift boxes with estimated 8 end will and public. "
In addition to liquor, wine has become many people's first choice. " I can't eat sweet moon cakes, but with red wine just. " Miss Liu said, as the Mid-Autumn Festival approaching, send gifts to high-end wine is a good choice. In traditional Chinese festivals into a western culture, do not have a flavor.
"We are here to buy imported wine with your drink, but also as the Mid-Autumn Festival gifts. This time, the call to the Advisory, a lot of people buying wine. " The hundred Dili trade Mr. Xu said, most moon cakes taste sweet, with white or Icewine, sour taste can neutralize the sweet moon cakes, and two sweet mutual echo. In a western restaurant, sweet white wine with chocolate and other sweet dessert, used with sweet and some cakes, will have a distinctive flavour. " Western wine with Chinese moon cakes Mid-Autumn Festival this year the most popular way of eating. In wine there is a variety of amino acids, minerals, vitamins and so on, these ingredients can remove the sweet moon cakes. "
Mid autumn festival gifts to send what, consumers should first understand the recipient preferences and identity, to buy products can receive the twice the result with half the effort. In addition to gift packaging is also very important, must conform to the product culture, reflects the present high-grade and the giver of mind.
With the concept of health enhancement, " sent to health " become people in to buy gifts to consider the most problems, and has the function of health care tea became the new favorite gifts.
Although the Mid-Autumn Festival is still more than one month, but some tea merchants have begun layout, to advance the beach the Mid-Autumn Festival moon cakes market. There is some tea merchants, are making a " moon cakes tea " concept to attract consumers. " Previous tea enterprises more tea-based sales, but now a lot of tea enterprises to diversification, in addition to tea, tea, some companies will seize opportunities in traditional festivals, such as the Mid-Autumn Festival, Dragon Boat Festival, Spring Festival, launched with similar products, in order to attract consumers. " According to the insiders, although the Mid-Autumn Festival moon cakes can not do without, but sweet, greasy but let many people dare not open the appetite for sea food, so as " to eat moon cakes, preferably with tea " concept more and more win support among the people, some tea operators seize the Mid-Autumn Festival this excellent business opportunities, and moon cake to climb " pro ", tea therefore borrow situation becomes afterwards after the Mid-Autumn Festival moon cakes, people will buy products.