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Fashion people said, when you don't know what to express their own fashionable attitude, can choose Louis vuitton. But when you no longer need to express their fashionable attitude, can choose to BV. But maybe, you don't even need to BV, because the public can see are not true luxury.
According to charity at the British heart foundation (BHF) survey, writer James e pornographic novel the fifty layer ash trilogy is considered to be the most unpopular Christmas present, followed by the London Olympics featured on DVD. More interesting is the study of another set of data: most likely send out bad gifts are grandma and grandpa, grandpa grandmother (16%), followed by the mother (14%), and partner (10%).
Can evidence is the latest Gumtree website survey. According to the survey, this past Christmas, Britain each receives an average of two adults don't like the gift, clothes, jewelry, cosmetics and perfumes, and decorations are the least popular Christmas present, and the easiest way to send the wrong gift, friends (20%), colleagues (10%), mother or mother-in-law (9%).
Why relationship is the most close person instead more easy to send the wrong gift? How to give people the satisfaction of gifts? Gift giving, as it were, is a profound knowledge, what, how to send, need to ponder.
Prepare for gift may not be able to make a mushroom.
All say "ceremony light affective heavy". It is said that the actress liu tao's wedding, her husband to move to a first date they are sitting on park bench, this idea, liu tao can't move. But prepare for gift may not be able to make a mushroom. American journal of experimental psychology: general, published a paper in November 2012, think that benefit as a result of carefully prepared gift, actually is primarily a giver, they gain a feeling and mushroom is very close.
Behavioral science at the university of Chicago professor Nicholas eppley is one of the authors of the paper, he used his experience, "key does not lie in the donor's intention, but that the gift itself". After his wife gave birth two children, he racked his brains to think of what to give wife gift, finally come up with the perfect Christmas gift, is to let his wife road trip to Chicago aquarium behind the scenes, when one day trainers. Because he thought that his wife like Marine animals, send this gift to give her the better. But, his wife hated this gift, because had just given birth a month, form haven't restore, if put on narrow under the eyes of the neoprene diving suit, with a smelly fish feed penguins and dolphins, she would feel very embarrassed. Her last gift to return.
Eppley the lesson is "gift giving is the secret of success...... give each other want." Now he will ask his wife to want what gift, according to the wife made out a list of the order. He wrote in a paper, you think with heart, in fact, heart will not improve the mushroom on appreciating gift. So, if according to the understanding of behavioral scientists, good gift standard is: accurate grasp of demand.
Don't know what to send, then send to luxury goods.
To somebody who outranks you gift a person, no matter what, under a person will only be grateful, because it represents a kind of glory. 34th back to the golden lotus, the west door celebrate sent BangXian should count two bad shad, the latter prize: "mungo yesterday to send the two tail good shad and me, send a tail and brother go to it. Leave a tail, said that under the room take DaoEr split, and sent a young girl, the rest into narrow strip, with his original old red bad son, stir again some sesame oil, placed in a magnetic tank, the night with me early in the morning to eat, or in case of personal guest come, steamed, you're a disc son up, and don't waste failed to live up to the elder brother of the kind." Total received two fish, he can also transfer out, a brother, a split off another to send daughter, the rest of the article into narrow slowly enjoy, it's best, said a digression, a dream of red mansions, "jin ping mei" is more in the social perspicacity RenJing, see their coping, it is a gift the field guide.
The lower to upper gifts, they will just be affected. First learned on a person like what, don't like what, targeted; And the methodology. Officialdom novel writes: "leading cadres are very pay attention to its image, if you are in rush to go to his office gifts, maybe will get things done." If at home, it is best not to go at noon, lest disturb leadership at the noon hour and "the best time is after dinner, it's getting dark, neither to be found, leadership of mood also very relaxed, at that time often can achieve twice the result with half the effort".
So what is right? Gold silver, ginseng antler Chinese caterpillar fungus, or MingYan wine, watch name bag? These are the stuff. Since October 2012, the authority affairs administration ordinance explicitly mentioned inside, not purchasing luxury goods and grade of service, etc., should be demoted or dismissed upon severe cases. Since the implementation of new luxury gifts luxury consumption trend of the men suffered great influence.
Is an important part of luxury consumption, gifts, accounted for, this is China's luxury market is different from a pronounced feature of Europe and the United States, Japan and South Korea. Bain & company, a 2011 report, China luxury consumption in the gift and for personal use, is the ratio of 3:7 but in fact, to the proportion of the gift will only be higher.
"Luxury as business gifts, can reflect my grade and status in society, of course also can let the mushroom feel valued and respected. I believe they can help me to better achieve business objectives." This is quoted in the report - is also a consumer, do not know what to send, then send to luxury goods. I'm afraid that is a lot of people think. Summary of media from 2005 to 2007, the Beijing municipal court 100 bribery case, found that officials from the Chinese New Year time, the first is the "small luxury", then is the car and house.
"The public can see costly are not true luxury".
All luxury goods, cannot open class, so guarantee exclusive, the uniqueness of the high-end products have a demand. Like a senior centre operator said, "the public can see the luxury all not true luxury", the real, is a unique, private.
Luxury goods industry wants to distinguish conceptually. Paris in the spring (PPR), chief executive of Buddha, francois henri pinault first put forward the notion of "high-end", to distinguish the standard luxury (entry-level, or can be called luxury version 1.0, 2.0) and high-end luxury (version 3.0 or above).
Two international brands group directors Manfred, CARDS and Rebecca "luxury acura" concept proposed by Robbins, think luxury acura is different from general luxury, lies in its brand dedicated spirit, exquisite technology, a long history, and most critical - and scarcity. In their view, hermes and bulgari is luxury acura, high-end but seasonal obvious armani is luxury.
High-end luxury acura luxury or, in other words, consumers, already exceeded with luxury brand for their own blessings, but comfortable ride luxury brands. "When you don't know what to express their own fashionable attitude, can choose Louis vuitton; but when you no longer need to express their fashionable attitude, can choose BV", this is the popular fashion statement. But maybe, you don't even need to BV, because it seems too deliberately. Of course, it puts forward higher requirements on the giver, they can only try very hard to catch up, but beg don't drop too much.
Go News Center Added by: luohuabin Add time: 2013/3/21 10:15:09 view >>
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