Now every company think much of welfare, there is physical, also have the cash. Today we will focus on the meaning of about welfare gifts, welfare gifts pattern many, but practical, it is particularly important.
Any enterprise or business the unit has issued the welfare of employees habit, according to a market research found that enterprise unit welfare gift purchasing the price is in commonly 100 ~ 300 yuan between, to household practical small home appliance, home textile, kitchen gift is given priority to. Enterprises and institutions purchasing welfare gifts, the most important is the quality safety, can't literally issue no quality safeguard welfare gifts, let staff has complaining boss have dissatisfaction. Therefore, welfare product purchase customers will be the first to watch the quality of the products, brand and appearance.
Welfare gifts don't like promotional items, to new peculiar product demand especially strong, this is the advantages and disadvantages. New peculiar product means that the market price is not transparent relatively considerable profits, while the traditional common household articles for use but can only rely on price or relationship to obtain order, therefore, the gift company between price competition getting worse. On the one hand is gift company to get orders and take price cut marketing means, and the other party and is the network information age brings the product price transparency. If the price is higher than the customer heart expected purchase price, the customer will and other brand products comparison, looking for alternatives.
Welfare gifts profit not optimistic already is not hide the fact. Due to the strong festival consumption characteristic, obviously subject, make a lot of gifts company had to develop more market to maintain operation. Welfare gifts is piece of sky, and is also the basis for the service gift company. Only the customer service is good, is the potential customer gift suppliers, or through the customer relationship open more new customers.
Enterprise welfare gifts requirement inconsistency, such as government agencies, large state-owned enterprises, foreign enterprises, private enterprise. Factors have unit properties and age, education level, hobbies, therefore gifts recommend have difference.
Government issue welfare gifts, is actually to civil servant into the open, transparent income of extra subsidies, at the same time, also can be regarded as the civil servant salary system maintenance. High-grade fitness equipment, tea sets and gifts, value the gender is strong, the civil servant group use habit, very suitable for government welfare gifts.
State-owned enterprise through the welfare gift activities of staff performance of care, inspire staff professional dedication and love to the enterprise, and makes the enterprise the centripetal force and cohesiveness, shaping the harmonious enterprise environment. So, the state-owned enterprises to be more favour in emotional value deep enterprise culture, and consistent welfare gifts.
Foreign team members age level is relatively young, more gift vitality and creativity, in order to maximum satisfy the needs of employees and foreign companies are more enthusiastic digital high-tech kind, outdoor sports such as gifts.
Private companies advocating pragmatic, pay attention to a product price and practical, household gift of life is its procurement preferred.
Welfare gifts to win both the enterprise and staff the identity and love, must have the following factors:
1, practical. All the time, practical gift is the mainstream of the welfare gifts, but also "value for money" value foundation.
2, quality. Quality is practical protection and continuance, it is closely related with the use function.
3, and the enterprise culture of goodness of fit. And the enterprise culture height anastomotic gifts, to carry more profound spiritual content.
4, sentimental value. Welfare gifts let employees feel enterprise blessings and care, with warmth and meticulous side.
5, memorable. Welfare gift requires a continuing spread activity characteristics of meaning.
Welfare gifts multiple characteristics, endowed with it "morale" and "condensed the heart" ability. Gift company in recommended products, need to be in line with a basic principle, namely: first to type of enterprise, the people to carry on the analysis, and comprehensive grasp the practical, quality, emotional factors such as the value. Gift company (lay it on the gift network, focus on gift custom industry, provide car tool customization, U disk customization, mobile power customization, saber custom, bags leather customization, customization, household articles for use for small and medium-sized micro enterprise fast provide small batch and many varieties, LOGO gift custom) to know the way of gifts, prettily recommended products, not only to understand the developmental process of the market, the customer characteristics, learn from the success of the process, more important is their own internal work in the science of uniting.
First, to product and market have enough understanding. In the bidding process, accumulated on the product characteristics and market characteristics of understanding, will be transformed into a market ideas, "suit the remedy to the case" to help enterprise find the right welfare products.
Second, we should deeply know the present background. The present form, giving recipient unit and the difference characteristic, will have different degrees of influence gift recommend direction.
Third, gift companies need to strengthen their own professional, improve the accuracy of grasp welfare gifts and sensitivity, standing in customer's point of view, for its recommended do as you would be done by the most matched welfare gifts.
Well, I hope everyone can receive his heart generic gift, of course, if not satisfied and do not care about, after all, the enterprise may not give attention to two or morethings arrives of each.