Many companies in the development process will meet a problem: how to get more customers, how to establish good relationships with old customers? In fact gifts is a very good method. But given to customers gifts cannot too literally. So purchasing promotional gifts what principle?
Sourcing promotional gift attention principle:
1, related even principle
Related even principle is purchasing personnel by purchasing gifts itself characteristic, to the needs of the company and related. So what is the company's needs? Actually very simple, is consumer needs to have or are interested in get the gifts later, may be produce better impression, or have more interest in purchase. For example, sales induction cooker company will choose fry pan and so on as a gift gift.
This gift choice principle of the main purpose, is to let customers can put the gifts and give them gifts company contact together, and then played a dissemination enterprise products, improve the enterprise brand image of the efficacy.
2, practical principles
Practical principle is enterprise gifts to the consumers' gift or gifts must have actual use value, not in order to present and elected ceremony. Because if you purchase enterprise gifts without any practical, will happen several situations. One is the consumer not buy it, could not reach the objective of the original. The second is a consumer will accept, but later advertising effect is very low.
Choose practical promotional gifts, is to let the consumer feel this gift is a real thing, and has a certain practical value. So as to let the consumer feel as if is bought "two" the feeling of things. Also can better promote secondary consumption.
3 and easy to use principle
Promotional gift purchasing points but also pay attention to a principle, is must be simple and easy to use. This is mainly in order to let the consumer to the gift has more to purchase desire. If you see a the right goods, but found that the volume weight is not himself to be accepted, I'm afraid I will therefore give up this product.
4, commonly used principle of sex
Sourcing promotional gifts and a should pay attention to, it is the commonly used sex promotion gifts. That is what you want to buy promotional gifts, must be can let consumer often use, or often can see. In order to make this a promotional gifts advertising effect to the maximum. Because no matter a promotional gift again how good, consumers do not take out often use, also won't often think of this gift. It shows that this gift is suitable for promotional gifts.