The London Olympic Games ended, the Chinese delegation to 38 gold MEDALS, 88 MEDALS achievements home with honor.
Goodbye London, but many entrepreneurs but with a contract from London reached Beijing. They had the smell SunYang, lindane, leaf poetry, Chinese Olympic champion commercial value.
Especially SunYang, with "GaoFu handsome" to describe and dear, 1.98 meters, sunshine handsome, plus "two gold MEDALS brings up to millions of commercial value", and 12 years ago Athens Olympic champion liu xiang after a similar.
"All in the intentionality of negotiation, and no signed." State general administration of sport swimming sports management center of a woman told the first finance and economics daily reporter.
World-class star's replacement
From 2004 to 2012, three Olympic cycle, China sports also only liu xiang, li na, yao Ming is true world-class sports stars.
This is mainly because track and field, swimming is the Olympic family absolute mainstream projects, the mainstream determines who can in this project achievement, they will certainly win the world influence.
In 2004, liu xiang is because in track and field project straight broke on the European and American monopoly, become "Asia first flying person" to rank among the super star. And the height of the basketball and tennis professionalization, also makes yao and li na became the Chinese sports spokesman.
"Like lindane, ding junhui, though, outstanding achievements, but because of its project non-mainstream status, it is difficult to obtain and liu xiang, li na, yao Ming three international treatment." Horse g pr officials think.
But liu xiang hop back end to the rail kiss goodbye, the tragedy in that moment frames, and still have a kind of untold pain.
Liu xiang at the 2004 Athens Olympic Games gold, have been without controversy "endorsement king". In 2005, its endorsement advertising revenue of 461 million yuan, endorsement unit price 15 million yuan, is China's sports business value of the peak.
But as the game result of ups and downs, in 2007, liu xiang's advertising revenue has dropped to 163 million yuan. The 2008 Beijing Olympic Games, liu xiang due to injury, out of the race, liu xiang is worth crash, the personage inside course of study expresses, pieces, handbill pen dropped to 15 million yuan less than 2 million yuan.
But the London Olympic Games or let many sponsors see a little hope, because after the return of liu xiang in the iaaf diamond "Shanghai to 12 seconds 97 won titles, to the London Olympic Games ago, liu xiang, a total of sports brand, computers, cars, clothing and other 17 sponsoring brand, sponsorship contract billions of yuan, social status and influence close to the peak of yao Ming.
"No matter how the next 4 years, liu xiang commercial value, certainly will will enter a cold period. This is 29 years old track and field athlete liu xiang must face reality, this is will not change." A sports marketing experts say.
But yao Ming has retired, li na entered the end of his career, even if its in the Rogers cup won runner-up, returning to the world's top 10 ranks, but the unstable state is a concern sponsors.