Many do gift wine makers offer gift wine is out of a kind of what kind of purpose? Their gift wine market is how to treat? Do you have any new operating skill? Journalists and some liquor manufacturers has carried on the exchange.
Ming cellar wine sales company a chief says, they develop the cause of gift wine has three, first is gift wine market space is opposite bigger, competition is not in the hotel so intense. The current do liquor manufacturers although a lot of, but the real concentration development gift wine manufacturers are very few, moreover present a gift box of liquor consumers are still a lot of, so relative to the market for liquor gift wine market potential is very big still. The second is operating the traditional single bottle of wine more and more difficult, all kinds of terminal exorbitant taxes and levies make single bottle of wine profit more and more small, the input-output ratio down. The third is the original operation market has BuJian many network, development gift wine can make full use of the original sales network. So the difficulty of the operation undoubtedly becomes small.
Ear appropriate wine (wu liang ye kung hei fat choy general agency) sales manager zhang told reporters, originally their company do most is the single box liquor, this year basically all changed to box pack. The main reason is now liquor competitive severity further intensifies, do single liquor of commitment, especially to the national market. But relatively single operation gift wine as the market better direction so investment to want a little bit small. On the other hand the current gift wine market disorder, no one in gift wine market had really big brand, so this to do gift wine market for business is a very good chance. As for in the operation the respect manager zhang disclosed that they will make full use of the dealer network (especially relation network) main attack group purchase channels.
Anhui cao cao gong distillery soil LaoMao wine old total XiaGongCan recently told reporters, they also new unveiling a call "from year to year blessing" gift wine, the main consideration to their own business super retail terminal has done a few years, this part of the network is perfect, so I want to use these resources to develop the gift wine market, besides gift wine market in the space increases day by day, a lot of businessmen will prefer.
In addition to sword distillery gift wine market specially developed one called "being the ritual" brand in this autumn into the meeting has also appear, the total dealers to tell a reporter, they develop this kind of gift wine is value a broad gift wine market. But the wine will be specific how to operate they did not say, but says it is still in a low key state.
Another reporter under investigation to know, in ningbo field a liquor brand in the gift wine market is very popular. Local businesses think, in addition to the in the packing is suitable for gift wine go beyond the market on the marketing also have their own characteristics, the first is the strength of the big advertising investment to make the brand become the local fashion brand liquor, satisfy the donor's pursuit vogue mentality. The second is the brand and the local advertising company fully cooperation, the benefits bound, it got the advertising company's support.
Comprehensive you manufacturer view related the personage inside course of study thinks, liquor market operation meet resistance (refers to high into the store fee, approach fee, promotion fee, etc.) force liquor manufacturers to develop new fields, and gift wine market special characteristics of no doubt is in confused state of manufacturer is a break through very good time. The market's special characteristics mainly refers to: the market development space is bigger, no leading brand, operation of pertinence is stronger, operating space is bigger, opposite for the cost of investment and smaller. From consumer Angle analysis, consumer often in choosing gift wine prices when general attention is not high, think of gifts usually won't care about more than ten yuan price difference. So promotion rose up to relatively easy. Further analysis, the gift wine market belongs to the liquor market a segmentation, liquor competition to a certain necessary to market a segmentation process.
Many manufacturers in succession to gift wine into market, as the important link of liquor sales a ring --, distributor, whether they will cooperate with manufacturers to do together? Or dealers to gift wine is interested in?
Jiangsu xuzhou a do DuKangJiu dealer said, gift wine in the current go quantity can also, but mostly concentrated in some during the holiday season, in the usual gift wine go quantity generally. So if let a distributor specialized do gift wine I'm afraid not too good, at least interest income on dealers will be not willing to. It is now the dealer is piggybacking on gift wine. Usually main hotels and business super with wine, to the holiday again big strength to push gift wine. On the other hand, a brand if you don't have it main rite HeZhuangJiu I'm afraid the difficulty will be quite big, because generally box pack wine prices higher, in the brand is not mature when consumer often can think is miscellaneous brands or small brand, in the send person they will think not face. So gift wine must be built on the basis of a certain well-knownness, such as JinLiuFu, brand do after getting up, meet the box during the festival with natural good pin. For another example maotai, the influence is not natural, two bottles of maotai pack to a maotai's bag also can be used as gift wine. Said to awareness in fact many dealers have noticed, now development gift wine manufacturer are mostly and some big name brewery cooperation, such as wu liang ye, maotai, so will make further reduce the difficulty of the promotion.
There are also some dealers said they to gift wine or more interested in. Shandong taian HongYuan trading company depart-ment managers think, do now for the dealer hotel it is worth the stars, specializes in a segmentation product no matter of investment and the success rate is relatively higher. Gift wine market in the present should return fairly good, although some small amount but because of its profit general higher so a dealer or preferred. But gift wine brand awareness need to help the dealers to manufacturers set up, especially television advertising to promote gift wine in a local sales are of great help. For example GuJingGong on CCTV always do gift pack series advertising, to its sales have made a great promotion effect.
In other parts of the most dealers said they care most basically has the following, one is the gift wine reputation, because gift wine is a face products, no awareness of the gift wine brand it is difficult to recommend to the consumer. The second is the consistent. Now the gift wine many just pay attention to the outer packing of luxury, little imagine inner quality is vital to the destiny of brand relationship. The third is profit space. Gift wine overall walk quantity no other wine, so only let dealers enjoy greater profit space to guarantee the enthusiasm of the dealer. The fourth is the marketing strategy. The current gift wine market chaos, but to in this chaotic market have standing room must have a unique marketing solutions. Although nowadays many manufacturers developed a variety of gift wine, but feasible marketing plan it is said is not much, early operation gift wine market brand successful cases is also rare. So have a good product cases a good marketing plan to the dealer is also very attractive.