From the Mid-Autumn Festival, a month of time, with the relevant goods began to come out on the counter. However, and in every festival moon cakes, gifts and other high-end liquor price level rising up, the fall festival gift market showing a low-key, pragmatic situation. Some manufacturers also shouted " sell more cheaply than last year! "
Gift box quietly " "
Yesterday, in the application of bridge of the Century Lianhua supermarket, staff are stocked with all kinds of gift box of moon cakes, the price from 58 yuan to 388 yuan highest. According to introduction, this is a gift box moon cake officially on sale on the first day, and before the bulk moon cake has been sold for more than 20 days
Besides the cakes, beautifully packaged liquor are placed in a conspicuous position stand.
As a gift of high-grade moon cake now packaging also don't earlier that luxury beauty, the reporter saw most of the space is stuffed with gift box. " If used, must be the middle of a large, then with a knife and fork, and some other gifts such as. " Sales staff told reporters. He referred to this and the state issued this year " pre-packaged food labels general ", to further prohibit excessive packaging of moon cakes on.
Bulk moon cake is the most popular
Subsequently in Zhaohui road Huarun vanguard supermarket, reporter saw in the display of bulk moon cake, sesame, etc. nine vegetarian Cuiqinzhai hang brand, price separately for every 500 grams 23.9 yuan and 23.8 yuan. Su style, Cantonese, egg yolk flavor, fruit flavor ... ... Many people see things in a blur of taste. According to introducing, supermarkets general 40 days prior to start up the bulk moon cake. Now, the supermarket has also launched a freshly baked cake, monovalent 2.5 yuan / A.
" Remember last year is 2.5 yuan a mustard cakes, the price does not change, I often buy some dessert. " A middle-aged woman told reporters are purchase.
" Today's consumers pay more attention to benefit. " Century Lianhua Shi Bridge store sales staff told the reporter, now bulk moon cake because meet citizens their consumption needs, relatively more popular this year, market sale already amounted to about 5000000 yuan.
However, look in manufacturer, a further consideration. As a well-known local mooncake manufacturers introduced this year, the highest price of a gift box and also as long as 388 yuan, and last year the highest grade of the gift box of moon cakes retail price 528 yuan. " Is this year the economic environment is not very boom, many enterprises have reduced the Mid-Autumn Festival moon cakes this year the purchase funds, the overall sales price is basic and same last year. " The enterprise person in charge.
Liquor sales prices more
And the moon is also placed in significant position is the gift of liquor products. According to the latest Hangzhou price net price information, alcoholic products also appears firm syncopation falls the quotation. Such as 52 new packaging Jiannanchun, 38 degrees Taishan tequliquor Luzhou-flavor liquor, 52 degrees Taishan special music, eight year old, average price compared to the same period before a week have a lower.
The reporter saw Zhaohui road two big supermarkets are large liquor prices are tens of dollars to several hundred dollars, compared with the ordinary liquor in the supermarket as this year the main promotional products. As a high-end liquor Moutai on behalf of flying, at present price keeps stable, continue to maintain low prices since the spring festival. According to Feng Qi Road Moutai liquor stores in Hangzhou offer, 43 degrees and 53 degrees of flying Moutai wine bottle price respectively is 1099 yuan and 1519 yuan, and official guidance price agreement. The analysis, " Mid-Autumn Festival to Moutai liquor sales had little effect, Mid-Autumn Festival, National Day is also not rise. "
The industry said, for this year's market, in raw material, artificial, logistics costs continued to rise in price pressure, the market situation is not optimistic. Such as cakes of raw materials eggs, edible oil prices have recently one after another, to the cost of production also increased pressure. Moon cakes prices than last year is expected to total was up 10%. Considering the prices on consumers' purchase psychology influence, increase or far below production cost increases, the main push of simple packaging packaging. And alcoholic products, through the first half of the low level, part of liquor products or in the bottom rebound slightly, but want to appear in previous years, during the festival, a substantial increase in the price soaring phenomenon is unlikely.